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..The Abana Story
The Abana Story

"FULL SERVICE is the way of the future."

"TRAINING and AWARD PROGRAMS are too numerous to mention..."

...

OUR NAME was selected from the Old Testament of the Bible (Kings). Abana is the name of a river in Damascus .

ABANA REALTY was founded in 2001 and is a registered trademark of the parent company Abana Enterprises. Abana Enterprises owns and operates several companies throughout the Southeast including venture capital for high tech companies.

ABANA IS OWNED AND OPERATED by Dale E. Eads Chairman, CEO, Former Business Person of the Year and Paul J. Holley, President and Former Top 40 Under 40 recipient.

COMMISSIONS are never set by Abana. We empower our independent contractor Sales Associates to set their own commission. However, we do request that buyer side commission does not fall below 2.5%. Simply put, any agent that sells one of Abana's listings will get paid 2.5-4%. Land is typically listed at 8-10%.

FLAT FEE LISTINGS are not new to Real Estate; in fact, virtually every city of size has been offering F.F.L. for years. It is a good option for FOR SALE BY OWNER and for the growing number of clients that have little or no equity in their home. However, when clients are given the option, the overwhelming majority choose Full Service Listings, the clients like having a choice in listing plans.

FULL SERVICE is the way of the future. That is why we now have one stop shopping.  We have a Mortage Company, Title Company, and Closing Attorney all at one location.  We view this as a service and convenience to our sales associate and clients; However we encourage our sales associates to use the companies best suited to their client needs.

AGENT SPLITS  Abana sales associates have four commission plans to choose from and have the freedom to choose the one that best suits their needs and goals. Go to Agent Compensation Plans for more details.

TRAINING and AWARD PROGRAMS are too numerous to mention but our Rookie Training, Top Producer and Marketing Implementation Team are some of our more exciting programs.

NEW HOME SALES is gaining momentum and our new home agent training program is second to none.

REAL ESTATE SCHOOL is important to providing a full range of service to our sales associates. We offer both online and classroom courses.

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